Nike Introduces NIKELAB

Nike has created a new consumer destination called NIKELAB that will come to life in both physical spaces and through e-commerce, transforming the retail landscape. Opening tomorrow - June 12th in New York, London, Paris, Milan, Shanghai, Hong Kong and digitally through Nike.com/NIKELAB, NIKELAB will provide consumers new expressions of Nike's leading innovations within an experience that bridges physical retail, online commerce, and digital engagement. NIKELAB, will be a place to showcase how Nike interacts and collaborates with other innovators as part of its' larger journey of exploration. The retail destinations will serve, to spark consumer discovery in new and unexpected ways. Presenting a curated collection of Energy product created at the intersection of sport, design, and culture, limited editions of Nike's latest performance and sport style innovations.