How Beautyblender Transformed the Makeup Industry | From Scratch | WWD

Beautyblender founder Rea Ann Silva reveals how she turned a simple idea into a revolutionary beauty business. #beautyblender #makeup #business Beauty and Influencers Editor: Alexa Tietjen Video Producer: Phoebe Bradford Subscribe to WWD: http://bit.ly/WWDyoutube CONNECT WITH WWD Web: http://wwd.com Facebook: http://bit.ly/wwd-fb Twitter: http://bit.ly/wwdtwitter Instagram: http://bit.ly/wwdig Newsletter: http://bit.ly/wwd-newsletter ABOUT WWD The first in fashion. For over 100 years, WWD has been the voice of authority in the global women's and men's fashion, retail and beauty communities and the consumer media that cover the market. Fashion. Beauty. Business.