Reformation + FibreTrace ft. Phoebe Tonkin

We now want to know where both our significant others and our vegetables have been before we decide to get involved with them. But so far it’s been pretty hard to trace where our clothes come from. So we made some denim with FibreTrace that features a first-of-its-kind traceability technology. Now, you can see exactly where your jeans have been, just by scanning a tag. Oh hi, we're Reformation: https://bit.ly/2GdDU9h​ Shop our stuff: http://thereformation.com​ We post things Instagram: http://instagram.com/reformation​ Facebook: http://facebook.com/jointhereformation​ Pinterest: https://www.pinterest.com/reformation​ Twitter: http://twitter.com/reformation