Magical moments | BOSS Shanghai Store Opening Party

It was a night to remember. Magical moments unfolded at the BOSS Shanghai Store Opening Party. Everyone who is anyone showed up, including our fastest VIPs, #LanceStroll and #FernandoAlonso. Fans queued up to catch a glimpse of their favorite celebrities, artists, and influencers, while our in-store racing simulator added another level of spirit and thrill to the evening. The “Shang” (上) symbol—meaning "to rise"—illuminated the night sky, serving as a reminder of the BOSS "rise above" ethos and style story. Legendary performances and after-party celebrations overlooking the city made it a truly unforgettable evening #BeYourOwnBOSS Discover the collection at https://on.boss.com/BOSSxAstonMartin_SU25 Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss