Bosideng Announces Eileen Gu as Its New Brand Ambassador

Eileen Gu @eileen_gu_, the champion freestyle skier who has graced the front cover of fashion magazines, has demonstrated to the world that only with sheer passion and dedication can one give full play to their talent. Bosideng is proud to announce the inspiring young athlete as our new brand ambassador, as she keeps breaking boundaries and reaching the pinnacle of her sport. With a shared commitment to crafting excellence and innovation, we work together to launch Ultralight- Redefined Down Jacket, which offers a more versatile, lightweight and trendy look. Stay tuned for more surprises to come!