Inside Essential Haircare NOUNOU / Active Ingredient

At Davines we believe that there is an urgent need to move beyond the concept of ecosystems protection to embrace the wider paradigm of regeneration. And we strongly believe that Regenerative Organic Agriculture can help us do just that. For this reason, it was only natural for Davines that an evolution of Essential Haircare, our most iconic line, would mean a renewal of our commitment to protect biodiversity, accompanied by the even bolder goal to promote not only the protection but also the regeneration of natural ecosystems. The new Essential Haircare products contain in fact ingredients sourced from Regenerative Organic Certified™ farms worldwide, while continuing to support biodiversity protection through our precious renewed collaboration with Slow Food.​ The new NOUNOU / line is enriched with Regenerative Organic Certified™ Lupin extract* from Mr. Giuseppe Pellegrino’s farm in Cutrofiano, Lecce, Italy.​ *Sourced from Regenerative Organic Certified™ farm. Discover more about ROA and Essential Haircare Evolution: https://world.davines.com/blogs/blog/what-is-regenerative-agriculture-a-deep-dive-into-roa-principles?utm_source=youtube&utm_medium=referral&utm_campaign=essentialhaircareevolution