ASICS SportStyle GEL-NYC™ 2.0 - Ikigai, Small Reasons for Being

Inspired by Ikigai, the Japanese concept of “a reason for being,” the GEL-NYC™ 2.0 sneaker explores the journey of finding purpose and meaning in everyday life. Through a story of reflection and discovery, the film encourages us to appreciate the little things, follow what brings us joy, and embrace the journey one step at a time. Rooted in our Japanese heritage and Sound Mind, Sound Body philosophy, the new GEL-NYC™ 2.0 colorway is inspired by the pursuit of a meaningful life and finding your own ikigai. #ASICS #ASICSSportStyle #GELNYC20 #Ikigai