RALPH LAUREN | RL Style Guide: The Art of the "Ralph Roll"

There are several ways to wear one's jeans - cuffed, untouched, pegged to oblivion - but there's only one Ralph Roll. The technique pioneered by our own stylists is one of the most closely guarded secrets in the world of men's fashion. OK, that may be a slight exaggeration, but there is a trick to it. Here, the art of the Ralph Roll - a technique so simple you can even do it lying down.