Z ZEGNA @ PITTI UOMO 86

The launch of the new Z ZEGNA collection, designed by Murray Scallon and Paul Surridge, will be the special Menswear event at Pitti Uomo 86: a performance-show to be held at the Stazione Leopolda, in the evening of 19 June 2014. "We are really very happy", says Gaetano Marzotto, president of Pitti Immagine, "that such an important player on the international men's fashion scene like Zegna will be menswear guest designer at Pitti Uomo 86 and that it chose Florence to present Zegna's newest proposal and stylistic identity of its collection". And, he goes on to say: "The Zegna group is one of the key actors of Milan Fashion Week. Now, their special presence at Pitti this coming June, when we will be celebrating the 60th anniversary of the Centro di Firenze per la Moda Italiana with the Firenze Hometown of Fashion events, confirms that the Italian men's fashion system is truly on the right path for promoting its strength and facing the new challenges of international competition in a coordinated manner". Z ZEGNA evolves into a new identity, merging the concepts of formality and sportification, creating a contemporary expression of tradition with a renewed aesthetic. The collection draws inspiration from the meticulous tailored elegance with an experimental edge of Z Zegna and the technological leisurewear expertise of Zegna Sport; blending both into the new Z ZEGNA, an ongoing project focused on category products which address a global modern lifestyle. Th