Where Next? Open the door to the unexpected. Featuring Jamie Campbell Bower

Each journey asks us to be courageous, to take that leap into the unknown, returning with gratitude and memory. And long after the photographs have faded, it is the memory that remains. The conversations we had, and the unplanned moments that stay. We return with far more than what we had packed, and more tales to inspire, shared with those we love, to travel through stories and landscapes. That’s what shapes us. Every place has something to teach us. The question is, will we listen? Adventure is worthwhile. Where next? Launching globally today, the Fall/Winter 2026 campaign is a narrative journey shaped by memory, imagination and possibility. Starting from his hometown of London, Jamie Campbell Bower moves between real and imagined destinations, where familiar spaces become gateways to faraway places. #Napapijri #FW26 #wherenext Production: Take Off Film Director: Carmine Croce Stylist: Rúben De Melo Moreira