Making Wool Easy to Care For: The Washable Wool Campaign

Woolmark’s Washable Wool campaign challenges outdated perceptions. Learn how today’s wool garments are tested for care, comfort and performance. Woolmark is working with manufacturers across the supply chain to produce more machine washable wool fabrics. This campaign highlights both wool’s natural durability and the additional testing carried out to ensure garments meet modern care expectations. Technical support is also available for industry partners. Learn more at https://www.woolmark.com