FASHION FUNGI: Stella McCartney Summer 2022 Campaign

Fungi are everywhere, even if we do not see them – in the soil and in the air. Many experts suggest that when our ancestors ate psilocybin-infused magic mushrooms, it opened their minds to spirituality, culture and language. Fungi connect us all, rooted in our species’ past and offering hope for our shared tomorrow. Despite their importance to Earth’s ecosystems and potential for innovations across medicine, food and materials, 90% of fungi species remain undocumented. Mushrooms do not get the attention they deserve, largely because many do not understand them or are afraid of them. Our Summer 2022 collection chooses to optimistically celebrate fungi – as the future not only of fashion, but our planet. Starting with this powerful notion, Stella McCartney Summer 2022 takes a psychedelic trip into nature. The campaign was shot by iconic creative duo Mert and Marcus at the Marqueyssac gardens in the South of France and at the Espace Niemeyer in Paris – this season's runway show venue. The space gives the sense of being in a mushroom cap, an iconic nod to Oscar Niemeyer’s artistic expression and openness.