Sol de Janeiro Launches Foundation with US$7 Million Commitment

The What Sol de Janeiro has created the Sol de Janeiro Foundation, pledging US$7 million by FY26 to biodiversity and women’s empowerment. The Details Established in 2024 and solely funded by the brand, the Foundation has already donated US$6 million, including US$5.77 million in grants. Projects include rainforest restoration in Brazil with IPÊ and SOS Mata Atlântica, as well as global female education initiatives through the Girls Opportunity Alliance. In total, 13 partners are supported across its two focus pillars. The Why The initiative links Sol de Janeiro’s brand identity—rooted in Brazil’s biodiversity—with long-term social impact, while reinforcing its independence by avoiding outside fundraising.