What To Expect When Going Platinum Blonde | The Zoe Report by Rachel Zoe

Curious about going platinum, but want to know more before you take the plunge? We're here to show you every step of the process. Follow along as celebrity hair colorist + dpHue Creative Director Justin Anderson takes our Senior Video Producer Natalie Mattozzi from dark brunette to platinum blonde in just one day (under 5 hours, to be exact). Editor's note - don't try this at home! SUBSCRIBE for the latest news and updates from The Zoe Report ► http://bit.ly/TheZoeReportYT Watch more Rachel Zoe and Co. here on The Zoe Report! Hair Story | The Zoe Report By Rachel Zoe ► https://www.youtube.com/watch?v=4Ag7ZEw4AZk&list=PLslOh9DcYwo674neiahqzQK0xb-6-gkb6 Makeup Minute | The Zoe Report By Rachel Zoe ► https://www.youtube.com/watch?v=mLeJEzD3PFo&list=PLslOh9DcYwo5_hkHNgDU34xEbVV2ePqhc Products used: Redken Up to 7 Redken Pro-Oxide 40 Volume Olaplex No. 1 Redken Pro-Oxide 30 Volume Wella Color Charm Toner (T18) Redken Pro-Oxide 20 Volume Redken Shades EQ Gloss 09N & 09V dpHue Cool Blonde Shampoo dpHue Cool Blonde Conditioner For the latest fashion trends, beauty tips, and styling tricks, visit http://thezoereport.com/ For more stylish tips and tricks, follow The Zoe Report: Instagram: http://instagram.com/thezoereport Twitter: http://twitter.com/thezoereport Facebook: http://facebook.com/thezoereport Pinterest: http://pinterest.com/thezoereport Newsletter: http://thezoereport.com About The Zoe Report Welcome to the official YouTube channel of acclaimed Designer, Stylist,