Emporio Armani x ODDA Magazine: 40 Years of Evolution

Since #GiorgioArmani established #EmporioArmani in 1981, the brand has focused on modernity, as well as creating long-lasting trends. Best illustrated in sleek cuts, stand-out tailoring and elegant pieces across both men’s and women’s wear — having dressed the likes of #DavidBeckham, #CristianoRonaldo, #Rihanna and #MeganFox — one would have to describe #EmporioArmani as timeless. Exactly in timelessness lies the key to the Italian brand’s success. In celebration of its #40th anniversary this year, ODDA had the pleasure of partnering with Emporio Armani in creating an original film, influenced by 70s commercials. The film anchors itself in the evolution of the brand’s key codes and aesthetics while portraying the SS 21 collection as fresh, youthful and, most importantly, ageless — one of the biggest reasons why the Milan-based label is celebrating its 40th Anniversary. Filmmaker #JonnyDama Fashion Editor #GeorgiaTal Creative Direction #DavidMartin Producer and Street Casting #DaniloCautero Models #Ibra, #AlessandroVestuto, #MariaVittoriaEsposito, #JoanaLopes, #Federica, #Oscar Filmmaker #JohnnyDama Make-up Artist #FedericaDiDato Special Thanks to #HotelMiramare #ODDAdigital