GUCCI EYEWEAR HOLLYWOOD FOREVER

Gucci eyewear Hollywood forever campaign 2021 Discover the full campaign on Crash.fr Gucci is pleased to introduce its new Hollywood Forever eyewear collection and campaign, featuring a selection of glamourous crystal-studded sunglasses. To design this edition of glimmering styles, Gucci’s Creative Director Alessandro Michele took inspiration from the mesmerising, eclectic spirit of the Hollywood stars of yesteryear, who shined both on and off screen. First launched in 2017, the Hollywood Forever eyewear concept is reinvigorated for 2021 to bring a touch of fabulous vintage glamour to a thoroughly contemporary selection of sunglasses. Mixing retro allure and modern refinement, these frames tell the story of the fun that can be had through acting your own part. The imagery for the campaign sees our ‘actors’ in colourful tiled bathrooms taking extravagant bubble baths, wearing their Gucci sunglasses. Shot by cult artist, photographer and director Harmony Korine, the mood of the stills and video is playful and fun, the luxurious bubbles and bright tiled walls framing these glamourous and lively vignettes. Perfectly representing Gucci’s vision of creativity and self-expression, the campaign images encourage an attitude of proud freedom: the focus is on personality and character, as is also suggested by the design of the sunglasses. With the set stripped of all extraneous props, the shapes and decoration of the new collection take centre stage, displaying Gucci’s inventive ap