Edzard van der Wyck, Co-Founder of Sheep Inc. / Natural Merino Wool Clothing

In this episode of the Menswear Style Podcast, we speak with Edzard van der Wyck, CEO and co-founder of Sheep Inc. (https://sheepinc.com/) , the London-based knitwear brand combining premium natural fibres, regenerative farming, technology and radical supply-chain transparency to challenge the conventional fashion model. Edzard’s route into fashion began in film production, working across Los Angeles and London on narrative projects, commercials and music videos. His growing fascination with fashion branding and the emergence of digital-first businesses eventually led him to launch his first company in the women’s underwear market. While building that business, however, Edzard gained first-hand insight into fashion’s environmental footprint. It prompted a bigger question: if you could start again with a blank sheet of paper, what should a fashion brand designed for the future actually look like? That question became Sheep Inc. Rather than beginning with manufacturers and working backwards, Edzard and co-founder Michael approached the problem from the raw material upwards. We discuss why transparency became fundamental to the business and why knowing exactly where a garment comes from is about much more than simply providing customers with an interesting story. Edzard explains the problems inherent in traditional fashion supply chains, where brands may have limited visibility beyond their immediate manufacturers, and why understanding every stage is essential if comp