THE SHOE THAT STARTED THE SOLE SUPPLIER! - In:Sole Ep.4

Another week and another exciting episode of In:Sole. This week we get another look behind the scenes to see what it takes to put together an ad for the one and only Nike. We got the opportunity to work with Nike to highlight the heritage of the Nike Huarache, a shoe that means a lot to us here at The Sole Supplier, but particularly to our CEO, George. The Huarache was the shoe that started The Sole Supplier and would eventually take George from working out of a spare room in his Mum’s house to a 40 man office in Central London. Working on this campaign meant a great deal to our team so we hope you enjoy this behind the scenes look at what it took to put together the ad. From North to South, East to West, our creative team were out shooting all over London this week. The Huarache means a lot to many different communities so we wanted to represent that with this ad. Be sure to check it out if you haven’t already! (https://www.instagram.com/reel/CUSunOSDbdg/) We also got some HUGE news this week. Our CMO, Dan, had the best pickup of the year, as he welcomed his son into the world! We’re all incredibly happy for Dan and his family and we’re looking forward to seeing what sneakers the little guy will be rocking. Congrats Dan. The excitement never stops as we’re off to an event at Home Run House with The Basement x MLB. Food, drinks, games and old friends, it was great to get back to these events now that COVID restrictions are being eased. The sneaker industry is an incredibl