Why we make jeans in London

Ilya and Hahn from their East London workshop discuss their commitment to making jeans locally, emphasizing the importance of community and authenticity. Despite the potential for cheaper production in other countries, they prioritize their connection to London's tailoring heritage and community. They believe their jeans are the best in the world, reflecting their tailoring knowledge and London roots. They advocate for transparency, inviting visitors to their workshop without appointments. This open-door policy honors their parents' factory work and aims to celebrate the makers, aligning with their ethical and sustainable production philosophy.