Innovation Meets Tradition: Keona Textiles Unique Fabric Designs & Future with AI | Arpita Sancheti

In this engaging conversation, Arpita Sancheti, from Keona Textiles, shares how the brand is redefining ethnic wear through innovation in fabric design. Specialising in value-added fabrics for women’s, men’s, and kids' ethnic wear, Keona stands out with its unique position printing technique—a rare blend of embroidery and precise machine printing. Arpita also talks about the brand’s growing interest in AI for garment visualisation and how textile exhibitions are playing a key role in expanding their visibility and business network. Company: Keona Textiles Speciality: Women’s ethnic fabrics, digital & position prints, jacquards USP: Embroidery-aligned position printing Markets: Primarily domestic with emerging global links Tech Interest: Exploring AI for design and presentation Exhibition Insight: Strong business leads and future potential