What Influence Do Athletes Have on Sneaker Culture?

From the Ground Up, our in-depth sneaker show, is back with another episode diving into all things footwear. Last week, we explored the history of sneaker collabs, but this week, we’re delving into the influence of athletes on sneaker culture. To kick things off, sneaker connoisseur Russ Bengtson gives an extensive look into at how athletes have driven the history and industry development of sneakers. Host Pete Forestor sits down with Youtube creator Foamer Simpson and Noah Neiman from Rumble Boxing to discuss the first signature athlete sneaker they’ve purchased, and to give an athletes perspective, NFL star Victor Cruz share his thoughts on a sports stars influence and his design process and inspiration for his own signature shoe. FOLLOW US Facebook: https://facebook.com/highsnobiety Twitter: https://twitter.com/highsnobiety Instagram: https://instagram.com/highsnobiety/ View more Highsnobiety videos here: http://hsnob.co/qh67