"We Introduced Salomon to Sandy Liang": Chris Corrado on Making Performance-wear Fashion

What does a fashion showroom actually do these days? My guest today, Chris Corrado, calls them “the real business of fashion.” And he would know: he’s a 30-year industry veteran, Ex-Director of the cult trade show Capsule, and owner of the New York–based showroom and agency Plus Plus. Through Plus Plus, Chris has helped scale brands like Salomon, Grace Ling, Miaou, Collina Strada, and Studio Nicholson, bridging the gap between creativity and commerce. In this chat, we get into how showrooms actually work: how they shape taste, broker relationships, and quietly decide which brands break through. Watch the full 75-min interview, only on Patreon: https://www.patreon.com/thecuttingroomfloor TT: https://www.tiktok.com/@tcrfff IG: https://www.instagram.com/omndi *Editor’s Note/Correction: BPMW was founded in 2004 by three women: Minya Quirk, Edina Sultanik-Silver, and Deirdre Maloney. Chris Corrado joined roughly a year later as Sales Director. Capsule was launched by the same founders in 2007 and Chris was promoted to Trade Show Director. He remained in that role when the business was sold to Reed Exhibitions in 2014. Chris did not hold equity in the company, but because he had a large impact on the growth of the Capsule trade show business, he was awarded a bonus following the sale.