The Spring/Summer 2014 Collections From Swatch

There's no denying that Swatch is one of the most important ambassadors for wristwatches to the general public. Whether you're a serious collector or someone who's never worn a wristwatch, you know Swatch. We sat down with Swatch Creative Director Carlo Giordanetti to talk about both Swatch's current offerings and it's greater place in the world of watchmaking. Sure, the purists might say that a quartz watch is a quartz watch, but that would be to miss the point of Swatch entirely. See the full story here: http://www.hodinkee.com/blog/video-swatch-creative-director-carlo-giordanetti-spring-summer-collections