MECCA Talks: How Donni Davy turned ‘Euphoria Makeup’ into Half Magic Beauty

In today’s episode, Kate is in the studio with #DonniDavy to celebrate the launch of her sparkly new makeup brand, #HalfMagic, at MECCA. Occasionally, a makeup artist comes along and changes beauty culture – which is what Donni did when HBO’s #Euphoria first aired in 2019. She went on to win two Emmys for her work on the iconic series, and kickstarted a movement of bold, glittery eye makeup and lived-in skin, now known simply as ‘Euphoria makeup’. In partnership with #A24 Films, which produced the show, her viral bejewelled wings, Technicolor lids and glitter tears inspired the creation of Half Magic, which gives everyone the tools to recreate magical beauty looks, every day. With Donni in Australia to spread the magic of her makeup line, she tells us more about her career, inspirations and the Half Magic must-haves we need to try. Hit play to watch their conversation!🎧 #MECCAmoment Subscribe for more videos from MECCA: http://www.youtube.com/c/MECCABeauty Get social with us! @MECCAbeauty: https://www.instagram.com/meccabeauty/ https://www.tiktok.com/@meccabeauty Shop over 100 beauty brands at: MECCA.com.au