LIVE CHAT - Jaclyn Hill and Scarcity Marketing: Does it work?

Scarcity marketing is nothing new. Brands use it all the time to create hype and that fear of missing out. But are we still buying into it? Or are we just done with all of that? Let's talk about it! *NOTE* - My internet dropped out 3 times during the stream, that's why there are some awkward cuts. Sorry about that! I blame the snow! :) *Time Stamps* in progress 0:00 Intro 2:20 Community Greeting 3:20 Jaclyn Cosmetics Valentine's Day Launch 23:07 About Face Makeup 27:31 ColourPop and Overproduction 29:25 What's on My Face 37:20 What kind of marketing are we cool with? 37:57 Patrick Starrr and Pandemic Parties 48:43 Kaleidos x Angelica Nyqvist Club Nebula 51:30 Valentine's Day Releases 53:58 The problem with declutters