The Making of an Heirloom: Designing Diamond Rings at Shane Co.

Watch how a diamond ring is made in this informative video, narrated by Tom Shane. To make custom engagement rings, you must first start with high quality materials and talented designers. At Shane Co., we specialize in personalized engagement rings that are crafted with passion from start to finish. Making an heirloom isn't easy, and there are many steps to go through before we present our customers with the finished product. Shane Co. jewelry sets itself apart from competitors with a strict dedication to quality — our cutters give us first pick of all newly cut stones, so we take only the prettiest stones in each GIA grade. Combined with 14k yellow, white, rose gold and sterling silver, the beginnings of a long-lasting ring are built. Because of our direct buying power, we're able to get rid of the middlemen and pass savings on directly to our customers. Whether you're looking for a traditional, solitaire design, a more contemporary infinity ring, or a vintage-inspired halo design, we have it! We offer hundreds of different designs for every style and budget. We're so confident you'll love your ring that we offer a free lifetime warranty on every purchase, including center stone diamonds. We also offer free 2-day shipping on all online purchases, and the option to buy online and pick up in store, making it easy to get your engagement ring on time for an extra special proposal. Check out all of our customizable engagement ring styles today at ShaneCo.com, or visit your n