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Behind The Mask - BTS Film
DescriptionCondé Nast India announces ‘Vogue + GQ x Myntra Behind The Mask’, a mammoth, multilayered social awareness campaign helmed by a five-episode video series with a call-to-action that benefits Indian kaarigars (craftspeople). These videos ‘unmask’ five of India’s leading fashion designers – Tarun Tahiliani, Rahul Mishra, More
Condé Nast India announces ‘Vogue + GQ x Myntra Behind The Mask’, a
mammoth, multilayered social awareness campaign helmed by a five-episode video series with a call-to-action that benefits Indian kaarigars (craftspeople). These videos ‘unmask’ five of India’s leading fashion designers – Tarun Tahiliani, Rahul Mishra, Gaurav Gupta, Anita Dongre
and Manish Malhotra on film, giving us an intimate peek into their lives during the pandemic. In these episodes, each designer also creates a prototype of a mask using elements from Indian art and culture. These designs then serve as inspiration for five unique mask collections, each
an ode to a craft or a community.
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