TURN IT ON (Extended Version) | Featuring Usain Bolt, Asafa Powell, and Andre de Grasse

When Usain Bolt, World’s Fastest Man, wants to save time, he does it with a few turns of the PUMA Disc. No pressure. No laces. Just faster. The PUMA Disc’s adaptive fit has been outdoing double knots since 1989. In 2016, we take that design and make it lighter, smoother, and faster to turn and tighten. Why? Because every second counts when your eyes are on gold medals. If you don’t believe us, just ask Usain Bolt. When training, he wears the all new IGNITE Disc. With its internal wiring, the laceless adaptive fit system offers customized comfort. It sits atop an IGNITE FOAM midsole for energy return with every foot strike. He’s ready to turn it on – the engines, the jets, the faster – from Jamaica to Brazil and everywhere in between. 0:00 | First Wakeup 0:17 | Second Wakeup 0:35 | Third Wakeup 0:50 | Fourth Wakeup 1:12 | Fifth Wakeup 1:30 | Last Wakeups - Turn It On #PUMA #UsainBolt