KULFI Main Match Concealer Launch Campaign

Write your own story. Be your own Main Match. Introducing our second launch, Main Match Concealer, that embodies the inclusivity and dependability of Kulfi in a hydrating long wear concealer with skin-loving ingredients. We created Main Match with hundreds of community members: representing our skin tones, undertones, skin textures, and wishes in mind. ✨ Main Match Concealer is now available at kulfibeauty.com and sephora.com in the U.S. and Canada ________________________________________ Creative: @bybadal Production: @underhill.film Video: @meeetraaa @rachelbatashvili