How Grailed Helped Democratize Archival Fashion

This week, HYPEBEAST Radio paid a visit to Grailed HQ to sit down with Founder Arun Gupta, Marketing Director Jacob Metzger, and Branding Director Lawrence Schlossman to talk about how the site has quickly morphed from a secondhand-marketplace startup to a formidable force in both the fashion and tech worlds. Their offices reflect this intersection perfectly: desk-pods of back-end developers and community managers are literally surrounded with racks of vintage Raf, Rick, and Rei. Visitors are encouraged to peruse the archive, and many do—Luka Sabbat, Playboi Carti, and A$AP Rocky have all paid visits. The team also asserts that all of the site’s extensive work with rappers, celebrities, editors, etcetera have come from an organic place. “It’s not part of the revenue stream,” says Schlossman. “A lot of it we do from a marketing perspective. It’s good to be associated with people that we’re fans of. Anyone that you’ve seen us work with publicly, it’s a real seeing-eye-to-eye thing.” Listen to the episode in full above and keep up with everything HYPEBEAST Radio and subscribe on Apple Podcasts, Soundcloud, Spotify, Stitcher, Overcast or wherever else you enjoy your podcasts. https://hypebeast.com/radio https://podcasts.apple.com/us/podcast/the-hbr-show/id1442119868 https://open.spotify.com/show/5fgodorILjAeKCKULoLN3J https://anchor.fm/hbrshow