Waves Not Cycles | Nike x Patta: The Wave Ch. 1 | Nike

Chapter 1: Waves Not Cycles - Nike x Patta present: The Wave | A film by Mahaneela. Creative direction by Steve McQueen. The collaboration is a thematic reference to the cultural shifts and enduring influence that Patta has had on its greater community and industry. In this four-part film we follow siblings Abdul and Carista as they ride the ever-changing seas of life. The opening chapter represents the future generation. A teenager, Abdul feels trapped and wants to break free from the cycle of his life. The boy is learning who he is, in life and work, independently of his parents expectations for the environment he is in. Subscribe to our channel! http://youtube.com/nike Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.) Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work. Shop Nike https://go.nike.com/Shop-Nike Download Nike App https://go.nike.com/Nike-App Download SNKRS App https://go.nike.com/SNKRS-App Download Nike Training Club App https://go.nike.com/NTC-App Download Nike Run Club App https://go.nike.com/NRC-App Follow Nike on Instagram http://instagram.com/nike Follow Nike on Twitter http://twitter.com/nike Follow Nike on Facebook http://facebook.