Jeff Staple Breaks Down Nike x Pigeon Dunk, Streetwear Culture & His Top 5 Sneakers | GQ

"Let me get this straight. You design the FADER, you write, you're a sneakerhead, and you have this brand called Staple that is catching fire in New York?" Starting out as a graphic designer, Jeff Staple asked around the front of Japanese sneaker shops in order to get in front of Marcus Tayui of Nike in the 90s. From that first fateful meeting to sparking a Lower East Side sneaker "riot" when the Nike x Staple Pigeon Dunk was released, the designer takes us through the birth of resell culture he saw burgeoning in Tokyo and Hong Kong, the evolution of the Pigeon Dunk, and reveals his top five sneakers of all time. Director: Josh Jun Director of Photography: Brad Wickham Editor(s): Gerard Zarra Celebrity Talent: Jeff Staple Executive Producer: Traci Oshiro Producer: Jean-Luc Lukunku Associate Producer: Camille Ramos Line Producer: Jen Santos Production Manager: James Pipitone Production Coordinator: Jamal Colvin Camera Operator: Devan Davies Audio: Sean Paulsen Production Assistant(s): Griffin Garnett Associate Director of Post Production: Jarrod Bruner Post Production Supervisor: Rachael Knight Post Production Coordinator: Ian Bryant Supervising Editor: Rob Lombardi Assistant Editor: Ben Harowitz 00:00 Jeff Staple's Life in Sneakers 00:28 Sneaker Journey 01:18 Building a Brand 03:10 FADER Magazine and Nike Japan 05:21 Pigeon Dunk 06:48 Sneaker Riot 08:43 Top 5 Sneakers 08:50 Nike Jeff Staple x Dunk Low Pro SB Pigeon 09:22 Nike Jeff Staple x Dunk