Giorgio Armani - 2026 Spring/Summer Advertising Campaign ft. Hu Ge

THE LATEST GIORGIO ARMANI SS26 COLLECTION CAMPAIGN, FILMED INSIDE MR. ARMANI’S HOME ON VIA BORGONUOVO, FEATURES HU GE. Global brand ambassador Hu Ge is portrayed in different settings throughout the residence, surrounded by Mr. Armani’s personal belongings. Having collaborated closely with Giorgio Armani for nearly a decade, he moves through these intimate spaces with gentle admiration, reflecting on their long-standing creative dialogue and shared understanding.