GAME READY: PUMA & MAN CITY TEAM UP WITH EA SPORTS FC 26 TO LAUNCH SPECIAL-EDITION KIT WITH NFC TECH

PUMA, EA SPORTS FC and Manchester City have launched a special-edition football kit and lifestyle collection featuring a custom NFC chip within the iconic Club crest of the jersey, designed to unlock a new level of City passion – both in EA SPORTS FC™ 26 and on the pitch. The NFC chip allows fans to tap their smartphones on the crest to unlock a bespoke digital experience, where supporters can access exclusive content in EA SPORTS FC™ 26 and additional surprises from Manchester City, PUMA and EA SPORTS FC, transforming the shirt into an interactive gateway. At the heart of the kit’s design lies the triangle, a powerful symbol for the FC brand and its products, and a shape reminiscent of City’s style of beautiful football. Represented in a striking green hue that nods to EA SPORTS FC’s signature aesthetic, the kit connects the physical and the digital. The dark forest green base features turquoise and metallic triangular graphics, a light green crew neck collar, a metallic PUMA cat and the NFC chip visible at the heart of the metallic Man City crest. The result is a first-of-its-kind design that celebrates Manchester City’s identity while embracing the EA SPORTS FC message: “The Club is yours, wherever the game takes you.”