Business of HYPE: Tremaine Emory

"There are many challenges associated with the come up, but what Tremaine Emory (Founder, Denim Tears) has been through over the past few years is an entirely different story. From a lower aortic aneurysm to a controversial and extremely public departure from his role as Creative Director of Supreme - his near death experience brought unique lessons that are still applicable to even those who are just starting out. On this episode, host Angelo Baque (Founder, Awake NY) and Tremaine discuss subduing the ego, trusting in your brand, and the moral responsibilities of being a storyteller. This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey. BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly. " 0:00 Intro 1:34 What has changed in the streetwear world over the last five years? 5:30 Collaborations with luxury brands 9:20 Tremaine’s near death experience 24:15 Angelo, Tremaine, V, the Native Tongues of Streetwear and the importance of storytelling with intention 34:07 Overcoming systemic racism in streetwear 36:52 Jerod Mayo and Robert Kraft press conference controversy 43:47 The one thing Tremaine would have done differently about his Supreme decision 52:44 Parting words Executive Producer - Kyle Reyes Director - Jon Fusco Producer - Alejandra Zelaya, Jenny Fu Director of Photography - Julius Ignacio Gaffer - John Izarpate Grip - Rick Lim 1st AC - Brian Nguyen Set Des