OPENING VEJA STORE BERLIN

A look back to the incredible opening night of the VEJA STORE BERLIN. On Wednesday, July 6th, 2022, VEJA opened a new store in Berlin. A lot of people told us: “Do not open in Berlin” We always launch projects in the places we love the most. This city reminds us of São Paulo. Every time we come here, we feel at home.” For the VEJA Store in Berlin, we chose to work with the Berliner architects Gonzalez Haase Aas. We worked together using raw materials: concrete, oak, steel, and soil. The inspiration is the minimalist design of Berlin. The store is right in the central and historic district of Mitte, in Alte Schönhauser Street, one of the iconic streets of the German capital. The store will be powered by Bürgerwerke a supplier on renewable electricity. Alte Schôhauser StraBe 42, 10119 Berlin ​ Monday-Saturday​ 10am-7pm.