Asher Clark, Design Director at Vivobarefoot / Minimalist Running Shoe

Vivobarefoot (https://www.vivobarefoot.com/uk) is a minimalist running shoe company. Their technology is aimed at offering the optimum biomechanics and posture commonly associated with walking barefoot and barefoot running and advocated within the barefoot movement and barefoot running community. It has been described as "as close to going barefoot in the city as you can get." Vivobarefoot was set up by Galahad and Asher Clark, two cousins from the famous Clarks dynasty, and offers barefoot shoes for people looking to reconnect with the ground below them. Menswear Style's Peter Brooker interviews Asher about the story of where it all started for the brand, and gains insights into how regular footwear can be very bad for our posture and joints. Vivobarefoot combat this with a thin, wide and flexible minimalist shoes which are widely popular among the barefoot/natural running communities. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter (https://mailchi.mp/menswearstyle/newsletter) here. We promise to only send you the good stuff. www.menswearstyle.co.uk (https://www.menswearstyle.co.uk/)