Italian Fashion | Franca Sozzani

A series of influential Italian designers, writers, artisans and creative directors reveal what 'Made in Italy' means to them and why Italian fashion has such enduring appeal. What is Italian fashion? We posited this question to Franca Sozzani, editor-in-chief of Vogue Italia. Her response takes into account quality, creativity, glamour and the Italian propensity for "playing" with the concept of luxury. This film was originally made for the exhibition The Glamour of Italian Fashion 1945 - 2014 on display 5 April - 27 July 2014. Find out more: https://www.vam.ac.uk/collections/fashion