"持続力" YOHJI YAMAMOTO AND REI KAWAKUBO - 40+ YEAR RENEGADES OF FASHION

The Japanese saying for "staying power" or "longevity" is "持続 力" (jizokuryoku). This term encompasses the idea of sustainability, endurance, and the ability to persevere over the long term. It is often used to describe the capacity to maintain effort, energy, or relevance over an extended period. No two Japanese designers better embody this that REi Kawakubo and Yohji Yamamoto. Rei Kawakubo and Yohji Yamamoto stand as paragons of artistic integrity and originality in the fashion world. Their unwavering commitment to their creative vision, their resilience in the face of criticism, and the timeless relevance of their designs have earned them widespread admiration and respect. Their unique appeal lies in their ability to transcend trends, challenge At 80, fashion designer Yohji Yamamoto still chain-smokes, still dreams of gangsters and cowboys, still gambles like there's no tomorrow. Maybe he has discovered the true source of unlimited creativity and youth. Yohji Yamamoto is 80, and Rei Kawakubo is 81, but judging by their recent Fall Winter 2024 Mens Collections you would not know that they were anything but in their creative primes. Primes that have spanned 4 decades. I was blown away by the genius and creativity on full display in their 2 Collections. I sometimes ask myself when I see the dross and blandness of many fashion offerings, even the major houses who have all the money and resources, but none of this can compensate to pure creative talent. Which my idols Rei an