LONGCHAMP Spring 2015 Highlights Paris - Fashion Channel

LONGCHAMP Spring 2015 Highlights Paris - Fashion Channel Visit and Subscribe to Fashion Channel to find out more! - http://bit.ly/1OdEd04 Visit our Shop: https://www.fashionchannel.shop Longchamp is considered as a luxurious brand, but still affordable. The success of Longchamp can be explained by the positioning of the brand. The uniqueness of its mid-way position between accessible luxury and traditional luxury is crucial to the customers. This means it is not as expensive as the top luxury brands; so affordable for a broader group of customers but still has the image of a “true luxury brand”. Additionally Longchamp has not the drawbacks of accessible luxury brands whose success often only lasts for a limited period of time and its products’ quality is often perceived inferior. That’s why there is a big range of customers buying Longchamp’s handbags. When other women see some wealthy, chic woman wearing this handbag, who bought it in a luxurious store, they would like to be chic as well so they will buy it too. That’s the main connection between Le Pliage and the brand Longchamp. It is the luxurious brand that anyone can have. Videos, fashion, stylists, models, the biggest fashion events pass by us. Accurate descriptions for every video since 1982 with attention to the smallest details, this is what makes fashion channel the best tool to immerse yourself in the fashion world at 360°. Beauty advices, news, secrets, backstage and exclusive fashion s