S1 E3: Slam Jam, The Backbone

The Anthropology we dive into the movements and minds shaping culture today. In its first season, Fashion Anthropology, journalist Tiffany Godoy talks to the artist, designers and original street scene makers that surround the brand Slam Jam. Founded by Luca Benini in 1989, it started as an Italian distributor of Stussy, Carhartt and Nike. In 2018, they opened the art cultural space Spazio Maiocchi in Milan and Luca Benini alongside Matthew Williams created the brand Alyx. In this five episode series we immerse ourselves into the culture of Slam Jam. In episode 3, we’re joined by co-founders of Carhartt WIP, Edwin and Salome Faeh to learn about the symbiotic relationship of the two brands. Luca’s love for America’s surf, sport and music culture was the catalyst for founding Slam Jam. Even earlier in Switzerland, Edwin Faeh embraced the another side of US culture — classic denim, motorcycle jackets and later workwear including Carhartt. In 1989 with his wife Salomi, he co-founded Carhartt WIP. Soon after Slam Jam started distributing Carhartt in Italy. Bonded naturally by mutual interest and attitudes, its likely Carhartt’s price point and consistent sales that allowed Slam Jam to mix cool with e-commerce. Together these two companies have become the backbone of European street culture. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE and The Business of HYPE. https://hy