How Mary-Kate and Ashley Olsen Built TWO Billion Dollar Empires

**Get access to PART TWO of this episode — revealing the secrets behind The Row — with a Premium subscription.** Sign up here: https://www.backrow.net/subscribe for podcast and newsletter access. And unlock Back Row's most popular story with exclusive reporting about how the Olsens REALLY run The Row: https://www.backrow.net/p/can-the-olsens-make-the-row-the-next-hermes Or subscribe in Apple Podcasts (https://podcasts.apple.com/us/podcast/back-row-with-amy-odell/id1843400835) or Spotify (https://open.spotify.com/show/0wpDOgcuWKjpH9WxklNqI4) for podcast only. Mary-Kate and Ashley Olsen were on television before they could talk and millionaires before they could read. They built one of the most sophisticated celebrity business machines in history — then quietly dismantled it to found The Row, one of the most successful American luxury brands ever. Former Us Weekly editor-in-chief Dan Wakeford, founder of the new Celebrity Intelligence newsletter (https://celebrity-intelligence.com/), joins Back Row to break down how they actually pulled it off: the Full House casting story, the Dual Star empire, the billion-dollar licensing machine, and the NYU years that changed everything. CHAPTERS 00:00 Introduction 01:40 Dan Wakeford and Celebrity Intelligence (https://celebrity-intelligence.com/) 02:47 Why the Olsens are a unique case study 07:50 The Full House casting story 10:07 The reality of child stardon 11:02 Their parents and money management 13:30 The set teacher who kept the