Lamont Landers for CashSoft

Meet @lamont_landers. Musician. Storyteller. Americana Soul Artist.  Born and raised in Alabama, Lamont grew up absorbing the sounds of southern Americana soul music. He taught himself guitar, and as his talent progressed, he realized he could (as he humbly puts it) hold a tune, too. That’s an understatement. Lamont’s soul-piercing croon is the sort of unexpected, stop-you-in-your-tracks sound destined to go viral. And after his sister posted video of him singing the Ray Charles’ classic “Hit the Road Jack,” the world caught on. A quick visit to his TikTok reveals hit after hit. Listen to his single “Piece Of Me” streaming now on all digital music services. Lamont wears the CashSoft Polo Sweater. Shot by Duncan Wolfe. Explore the campaign at gap.com. #giveyourgift.