How TripleBright Delivers Brighter, Longer-Lasting Blonde

Meet K18’s new triple-action technology for blonde like new in 60 seconds. TripleBright is a brand new category of blonde protection that goes beyond temporary color correction. This easy-to-apply foam uniquely targets metals + minerals that cause oxidative damage to defend against past, present, and future brass. Powered by K18 triple-action technology to: Remove brass-inducing metals and minerals with ionic detox Neutralize brassiness with precision violet technology that won’t stain or overtone Defend against future brass with biopolymer to help prevent reattachment of metals + minerals during washing Now all highlighted + lifted tones can experience a just-left-the-salon blonde that’s soft, bright, and healthy: never brassy or stained. Ready for the future of blonde care? Shop TripleBright oxidation defense purple shampoo: k18hair.com/products/triplebright-oxidation-defense-purple-shampoo PROs can learn more here: k18hairpro.com/products/triplebright-oxidation-defense-purple-shampoo And shop TripleBright at SalonCentric + CosmoProf. *k18hair.com/disclaimers