Onitsuka Tiger Autumn Winter 2022 Collection

#OnitsukaTiger #OnitsukaTigerAW22 www.onitsukatiger.com The campaign visual for the AW22 collection is created based on the concept of “Shadow”, using monotone black and white colors. The supple movement and the elegant posing of the models, which almost seem like they are dancing, were inspired by pictures of designers who colored the Japanese fashion scenes in the eighties. Through this campaign visual, with the elation expressed by the models who almost look like they are performing in a theater, Onitsuka Tiger pays tribute to the eighties when the Japanese aesthetic of “purity and austerity” blasted Western aesthetics. This collection is all about those years delivered with an active and contemporary take. Layering, typical of Japanese ceremonial dress, is pivotal in conceiving a style that expresses an original and genderless collection.