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LEMAIRE in Seoul | Focus on Hanji

Nov 28, 2023 · 2.2K views

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Campaign
Houses
Lemaire
Materials & techniques
hanjicraftsmanship

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DescriptionInside LEMAIRE’s new flagship store in Hannam, the curious visitor will find different rooms where the walls are adorned with Hanji. This paper, made from the inner bark of mulberry trees, allows a gentle play of natural light. Combined with lacquered furnishings and padded Nubi curtains, it confers to the boutique a More
Inside LEMAIRE’s new flagship store in Hannam, the curious visitor will find different rooms where the walls are adorned with Hanji. This paper, made from the inner bark of mulberry trees, allows a gentle play of natural light. Combined with lacquered furnishings and padded Nubi curtains, it confers to the boutique a reassuring and welcoming atmosphere. « As a natural and humble material, Hanji has a discreet presence as well as an amazing ability to envelop its surroundings while bringing a subtle warm touch », adds Lim Taehee, the Korean architect and designer who curated hand in hand with LEMAIRE the craftsmanship shown in the flagship store. LEMAIRE HANNAM 8-3 Daesagwanro 11-gil, Yongsan-gu From Monday to Sunday 11am to 8pm Video made by Studio Dosi

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