What Your Favorite Fashion Brand Says About You

Is Rick Owens really "luxury?" Or any of the major avant-garde fashion brands. I think the answer to that question is more nuanced than it seems on its face, and reveals a lot about luxury fashion in general. What actually makes something luxury? Is it the materials, the craftsmanship, the price tag, or something a little harder to quantify? And where do brands like Rick Owens, Julius, and Carol Christian Poell fit into the equation? In this video, I’m breaking down what we really mean when we call something “luxury,” why we’re willing to pay a premium for certain brands, and how much of that value comes down to quality versus identity, exclusivity, and the way a piece of clothing makes us feel. Because maybe luxury isn't necessarily about getting more for your money. Maybe it's about buying into something you can't find anywhere else. Let me know what you guys think in the comments. What brands do you personally align with, and do you agree you're willing to pay a premium to express yourself through your style? 00:00 - Intro 02:56 - Is Julius Really a Luxury Brand? 05:47 - Breaking Down the Different Types of Luxury - Material Luxury 08:07 - Craftsmanship Luxury 09:13 - Experiential Luxury 10:42 - Heritage Luxury 12:33 - Aesthetic Luxury 13:54 - Intellectual Luxury 15:12 - Status and Exclusivity Luxury 21:18 - What You Buy Reflects What You Value 23:57 - Outro #menswear #fashioninspo #luxuryfashion #rickowens #julius7