Are the BIG luxury brands IRRELEVANT?! Why the SMALLER brands are winning...

I've been thinking a lot about how luxury fashion has changed in recent years and how a lot of the big brands are now bulking out their offerings for the aspirational customer. I put my little professor hat on in this video and try to break down how the big luxury brands, Chanel and Dior specifically, are trying to shift their strategies in order to grow, and the smaller luxury brands that are winning in 2026. I cover Coach, Jacques Marie Mage, YSL's current success and Loewe amongst others...ENJOY! My Substack (more fashion, shopping and opinions!) https://open.substack.com/pub/itscassiethorpe?r=th50v&utm_medium=ios ★ SHOPPING LINKS★ (all of the below links are affiliate links which means I will get a commission if you buy an item using these links (Ad) - you don't have to use them if you'd prefer not to. You do NOT get charged extra for using the below links. ALL MY LOOKS/RECOMMENDATIONS/ITEMS I USE HERE: https://shopmy.us/itscassiethorpe ★ MY FAVOURITE ONLINE STORES★ Farfetch - https://go.shopmy.us/p-5299666 Ssense - https://go.shopmy.us/p-36044932 24S - https://go.shopmy.us/p-36044956 Saks - https://go.shopmy.us/p-36044988 MyTheresa - https://go.shopmy.us/p-36044892 FWRD - https://go.shopmy.us/p-36045012 NetAPorter - https://go.shopmy.us/p-36044851 ★ WHAT I'M WEARING ★ I'm generally a UK10/US6, size 27 in jeans, size 39 in shoes. Top - Wiederhoeft Necklace - Swarovski Earrings - Swarovski, https://bit.ly/idylcassiethorpecapri (code: CASSIETHORPE10) Lavender ceramic