Viral Spiral: Koerber's Fine Jewelry

Not long ago, Koerber's Fine Jewelry in New Albany, Ind., decided to differentiate itself from its competitors with a TV commercial that emphasizes its leading diamond brand, Hearts On Fire. The 15-second spot uses a montage of key product-related words that not only relate to ideal-cut diamonds but also to the store. This is cleverly done by first establishing the store name with a fireworks-like display that creates a sense of movement at the start of the ad. From here, the words fine jewelry, flawless, and timeless appear on-screen, before coming to rest on the words Hearts On Fire.