Making of Vestirsi da Uomo.mp4

n the occasion of Pitti Uomo 80, Fondazione Pitti Discovery is launching "VESTIRSI DA UOMO" [Dress like a Man] a project devoted to the new contemporary classic look, with a focus on new generation masculine elegance. It is a strong trend in today's men's fashions: Pitti Uomo captures it and Pitti Discovery is dedicating an event-performance with an original interpretation to this phenomenon. The stars will be a group of very different Italian and international firms, expressing this new fashion concept through a product that can consistently combine artisan tailoring, styling, innovative materials and details with concreteness. The companies participating in this first edition of VESTIRSI DA UOMO will be: BOGLIOLI, BRUNELLO CUCINELLI, CAMOSHITA UNITED ARROWS, CHURCH'S, GIANVITO ROSSI, HAVER SACK, MONTEDORO, NIGEL CABOURN, PIOMBO, RODA e SARTORIO "The idea is to 'show and tell' the clothes through a theatrical performance", says Lapo Cianchi the Pitti Immagine director of Communications and Special Events "that will be light, ironic and chic. We have selected Olivier Saillard as the director, a well-known historian, scholar, international fashion critic, playwright/actor and director of the Paris-based Musée Galliera. This is going to be an original interpretation and a true show: a presentation of an attitude and a style, of a way of being and dressing in which the product is the origin and inspiration for the staging concept".